Smadar Kleiman-Shoval

Quality Control Unit Manager

Smadar Kleiman-Shoval

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"For those in this field for the long haul and love it, there is no doubt that this is a great place to advance... There is so much knowledge here, alongside great support from management that believes and invests in the field"
Smadar began her career at Hazera in 2005, as a graduate of Virology and Genetics. She joined the R&D department as a coordinator in the Phytopathology laboratory and after four years began to manage cucurbits breeding projects. From 2013 to 2018 she had been the manager of the Seed Health laboratory and its 13 employees, and was involved in diagnosing pathogens transmitted by seeds and in research, that includes classification of pathogens and development of diagnostic tools. As part of her work, she was careful to preserve traditional skills and tools and combine them with advanced technology. As of 2018, Smadar is the Quality Control Unit Manager at Hazera. Smadar formulated her personal, professional and managerial approach, inspired by Dr. Shlomo Cohen of the Volcani Institute, one of the world's leading virologists in the field of vegetables, who served as a consultant to Hazera. Cohen's words accompany her - "If you want to be honest, courageous and heroic, build yourself a mountain and do not dig your friend a hole" She views them as the essence of his legacy of civility, learning, development, modesty as well as humor. In parallel, Smadar manages the Israeli Forum of the International Seed Health Initiative (ISHI) and represents Israel in the association: "We hold a strong professional position in the international arena and present a united front with regard to requirements, requests to develop testing protocols and updates."
Lior De Mari

Industrial Engineer

Lior De Mari

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”The professional challenge is immense. I am involved in global and local projects that have the potential to impact the company's development. For me, the opportunity to be a partner in the creation of new activities is fascinating, and offers great professional satisfaction”
Lior has been working as an industrial engineer at Hazera since July 2016, with a focus on mapping and improving processes in the supply chain division. He sums up his first year in the company as challenging and enriching: "It's a complex industry that requires you to examine things from a broad perspective in order to attain an in-depth understanding of the processes." Lior also appreciates the "open door" corporate culture and cooperation between employees and managers, and the green work environment that creates a sense of tranquility and feels like a home in which it is a pleasure to grow and develop.
Daniel Koster

Project Leader Technology Development, Breeding Technology unit

Daniel Koster

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"I am fortunate to have been given the opportunity to help advancing Hazera and the industry by developing disruptive technologies that will be used by our breeders.”
Daniel Koster joined the company about three years ago, following an academic career that included a Ph.D. in Biophysics and a post-doctorate in Systems Biology at the Weizmann Institute, which was completed parallel to his immigration from the Netherlands. He encountered Hazera by accident, when he performed before the Dutch community in Israel (playing the clarinet). At the end of the concert, Daniel spoke to a Hazera company worker who suggested that he meet with Zur Granevitze, who at the time was director of the company's Breeding Technologies division. Daniel says that prior to joining Hazera, agriculture had seemed to him to be a rather traditional field, without much technological innovation. The professional interview with Zur and the common language he found with him convinced him that there was significant potential for technology to guide and support breeding. Currently, Daniel leads an innovative research project in the field of phenotyping that is funded by the Israeli Chief Scientist. "Accurate and low-cost phenotyping of all relevant parameters for breeders in the actual growing area (greenhouse, open-field etc.) is not possible currently, and this is a major gap in advancing efficient data-driven breeding and agriculture in general". The project is carried out in collaboration with other companies and leading researchers from the academic world, and involves applied research that utilizes deep learning algorithms (computer vision). That technology is amazing and very powerful: cars can drive themselves, computers can hold conversations with humans without humans discovering that they talk to computers and much more. For us the challenge is to adapt and implement that kind of technology for breeding within Hazera. It is not easy, but we know the benefit for our company could be very significant. Alongside the dynamism and sense of being pioneers in the field of precision agriculture, Daniel also notes he is inspired by the talented members of the team, and connecting fields, as well as belonging to the “mother” company, Limagrain Group, that adds a long-term and global perspective and vision.